XMOS wanted to become well-known for more than audio applications, without alienating its current customer base. It needed a new brand identity and narrative to reflect its position as a leader in AI-enabled software-defined hardware.

We launched a new category of hardware, with XMOS positioned as the leaders in Generative System-on-Chip (GenSoC). We delivered a fresh brand identity and website, while communicating a new narrative that places AI-driven system design at the heart of the XMOS offering.

The new XMOS website provides a fresh and clear brand identity, while conserving its heritage of excellence. GenSoC was launched as a category with an exclusive interview in EETimes, and a panel session at the OxGenAI Summit, and the category is already achieving cut-through, and being used organically in third-party outlets.