In preparation for opening their seed-raise, Magmatic worked with Commplicated to establish their messaging strategy and to communicate it via a new brand, website, and investor deck.

We created a brand for Magmatic that represents the dynamic, highly complex problems they work on, and the element of human expertise and intuition needed to make the science work. We refined their messaging to appeal to customers in the mining industry as well as investors while explaining highly complex synthetic biology concepts in a clear and compelling narrative.

Magmatic has a new, sharp and slick investor deck and a new website showcasing its brand positioning and messaging. It looks different from traditional mining companies because their business is very different, but still pulls on themes from mining like topographical maps. It works for both investors and customers by explaining their technology, business case, and vision for a new paradigm for sustainable resource access.