Etiq AI brought on Commplicated to rebrand and update their messaging to make them stand out from the rest of the AI crowd.

We created a new brand for Etiq AI that embodies the feeling of calmness, quietness like the feeling of sunshine on a clear day. Removing stress and complexity from data science is what makes Etiq unique, and visualising this makes them stand out in the AI category.

Etiq AI has a new brand to coincide with the launch of their latest product, reflecting who the company is now and how they aim to improve development for data scientists. Their brand identity has been incorporated into everything they do, from onboarding team members, to how they build new features. Their website sets them apart from competitors and is much easier to navigate. This has enabled them to progress business development conversations including a trial with a major supermarket chain.